WE CARE ABOUT MARKETING!
Here are some helpful tips from Business Digest...
If you offer the highest quality, best service, and lowest price, it doesn't mean a thing if people don't believe you. In marketing, you are up against an automatic believability barrier. Your mission: Surmount the barrier. The way to succeed: Cite lots of specifics that force believability.
Specifics have the ability to convince people, more than anything else, that what you are saying is true. Details prove what words say. Talking about your commitment to service and success isn't nearly as cogent as presenting names and numbers that will be meaningful to your prospects. The more names and figures the better. Be sure to choose those that will best match up your prospect.
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